General Electric reveals the new names of its energy and aviation brands

General Electric reveals the new names of its energy and aviation brands

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The portfolio of energy businesses, which includes GE Renewable Energy, GE Power, GE Digital and GE Energy Financial Services, will join as GE Vernova. The aviation business will be GE Aerospace.


General Electric (GE) announced the brands of the future companies it will create from its planned separation into three investment grade public global companies , focused on the growth sectors of healthcare, energy and aviation .

GE HealthCare will be the name of GE's medical equipment business. GE's existing portfolio of energy businesses, including GE Renewable Energy, GE Power, GE Digital and GE Energy Financial Services, will be united under the GE Vernova brand . Ultimately, GE's aviation business will be called GE Aerospace . The three planned businesses will continue to benefit from GE's global brand and heritage, valued at approximately $20 billion.

H. Lawrence Culp, Jr., Chairman and CEO of GE, and CEO of GE Aerospace said, "Leveraging GE's multi-billion dollar global brand equity gives us a competitive advantage in our industries, enabling these businesses to win well into the future." ”.

In early 2024, GE plans to execute the tax-free spin-off of GE Vernova , GE's portfolio of energy businesses, which together with its customers produces a third of the world's electricity and is focused on accelerating the path to reliable energy. , affordable and sustainable.

The new name is a combination of "see", derived from "green" and "verdant" to indicate the greens and blues of the Earth, and "nova", from the Latin "novus", or "new", reflecting a new and innovative era of lower carbon energy that GE Vernova will help generate. These attributes are also reflected in the brand's new color: "evergreen".

With an installed base of more than 7,000 gas turbines and 400 GW of renewable energy equipment, the GE Vernova Monogram will serve as a reminder of the company's longstanding commitments to delivering quality, collaboration and ingenuity to its customers.

Following these planned spinoffs, GE will be an aviation -focused company called GE Aerospace . With an installed base of 39,400 commercial aircraft engines and 26,200 military. The GE monogram, the new name and the new color of the brand "atmosphere blue".

Following the planned separations, GE Aerospace would own the GE brand and provide long-term licenses to the other companies.